Platform Updates & Reseller Resources

Curated Closet SEO Curated Closet SEO

Is Full Compensation Buyer & Seller Protection Program Coming to Mercari US?

If you're like most resellers in the U.S., you probably think of Mercari as that easy, mobile-friendly marketplace where you can quickly flip everyday fashion, beauty, or home items. But here’s the tea: Mercari actually started in Japan back in 2013, and while the U.S. app has grown steadily since launching here in 2014, the Japanese version is still thriving — and often serves as the testing ground for new features and policies.

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Curated Closet SEO Curated Closet SEO

Poshmark’s NEW Smart Sell Feature: Here’s What We Know So Far

If you’ve ever found yourself frustrated by lowball offers or exhausted from constant offer management, you’re not alone — and it looks like Poshmark is finally paying attention. Some sellers recently spotted a brand-new feature called Smart Sell, and while it hasn’t been officially rolled out to everyone yet, the potential is exciting.

So what exactly is Smart Sell, and how does it work?

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Curated Closet SEO Curated Closet SEO

Mercari’s NEW Fashion Exchange Pilot Program

Big news for resellers on Mercari: Starting July 2025, Mercari is piloting a Fashion Exchange program that could significantly impact how buyers shop—and how sellers list.

This limited-time pilot offers buyers a 72-hour try-on period for select fashion items, giving them the option to exchange purchases that don’t fit, don’t meet expectations, or even don’t smell right. Here's the best part: sellers still get paid.

Let’s break down how it works—and how you can use this to your advantage as a reseller.

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Curated Closet SEO Curated Closet SEO

What Affects SEO on Poshmark, Mercari and Depop?

SEO on reseller platforms goes beyond just having optimized titles and descriptions. A variety of factors can influence how, when, and where your listings appear in search results. Platforms like Poshmark, Mercari, and Depop use complex algorithms that consider more than just keywords. In this post, we’ll explore the direct and indirect factors that impact your visibility—and ultimately, your sales.


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Curated Closet SEO Curated Closet SEO

Neckline Styles

Understanding neckline styles is essential for resellers who want to write accurate, searchable, and appealing listings. Buyers often search for specific details—like “square neck dress” or “halter top”—so knowing the correct terminology can boost your visibility and sales. This quick-reference guide breaks down popular neckline types with easy visuals, helping you confidently describe your inventory and stand out in search results.

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Curated Closet SEO Curated Closet SEO

Is Poshmark Punishing Sellers?

What’s Going on with the Algorithm, Listing Removals & Suspensions?

If you’ve been on Poshmark for a few years, you’ve probably noticed a shift—maybe even a nosedive—in your sales, visibility, and overall engagement. You’re still sharing. Still following. Still listing consistently. Yet… crickets. You’re not alone.

Lately, Poshmark sellers across Facebook groups, Reddit threads, and reseller communities are asking the same question:

"What changed?"

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Curated Closet SEO Curated Closet SEO

Seasonal Sourcing

When it comes to running a successful reseller business, timing is everything. Whether you’re listing a cozy sweater or a breezy sundress, understanding seasonal trends—and planning ahead—can make the difference between quick sales and stale inventory. Savvy sellers start sourcing at least one season in advance and keep a close eye on holidays, events, and trends that drive buyer behavior. Think Fourth of July, back-to-school, holiday parties, and even festival season—each offers a golden opportunity to meet buyers where they are. In this post, we’ll break down how to build a seasonal strategy that keeps your closet fresh, relevant, and primed for sales year-round.

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Curated Closet SEO Curated Closet SEO

Niche vs Generalist Closet

When it comes to reselling, one of the biggest decisions you'll make is whether to build a niche closet or take a more generalist approach. A niche closet focuses on a specific category, style, or customer—like vintage denim, boho dresses, or Y2K fashion—creating a clear brand identity and attracting a loyal buyer base. A generalist closet, on the other hand, offers a wider range of styles and sizes across multiple categories, from men's hoodies to kids' shoes to women's handbags. Both strategies have their pros and cons, and in this post, we’ll explore which one might be the best fit for your goals, lifestyle, and inventory access.

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