What Affects SEO on Poshmark, Mercari and Depop?

SEO on reseller platforms goes beyond just having optimized titles and descriptions. A variety of factors can influence how, when, and where your listings appear in search results. Platforms like Poshmark, Mercari, and Depop use complex algorithms that consider more than just keywords. In this post, we’ll explore the direct and indirect factors that impact your visibility—and ultimately, your sales.

Direct SEO Impacts

Direct SEO impacts refer to things you intentionally control to improve search visibility—like keywords in your title and description,

• Titles

• Descriptions

• Category selection

• Item type/subcategory

• Brand selection

• Color selection

• Size selection

Indirect SEO Impacts

Unlike direct SEO impacts, indirect SEO impacts, on the other hand, are factors that influence how your listings rank but aren’t part of the listing content itself—such as your seller activity, response time, or shipping speed. The platform algorithms favor sellers and listings that are popular with potential buyers.

• Photo quality and aesthetic

• Number of photos

• Fast sales/sell-through-rate

• Likes, saves and interest

• Shares, reposts and relists

• Consistent activity and listing frequency

• Price competitiveness

• Seller status

• Positive reviews

• Shipping discounts/free shipping

No SEO Impacts or Can Negatively Affect SEO

• Using emojis in titles and descriptions

• Keyword stuffing

• ALL CAPS

• Follower count

• Shipping method

• Time of day listed

If you’ve been doing all the things—updating your titles, tweaking your photos, adjusting prices—and still aren’t seeing the results you hoped for, you’re not alone. SEO on Poshmark, Mercari, and Depop can be tricky, especially with so many moving parts. If you're feeling stuck or just want a fresh set of eyes on your closet, we’d love to help. Whether you need a full consultation or just a quick strategy call, we’re here to help you get back on track and feel confident in your listings again!