Mercari’s NEW Fashion Exchange Pilot Program
Big news for resellers on Mercari: Starting July 2025, Mercari is piloting a Fashion Exchange program that could significantly impact how buyers shop—and how sellers list.
This limited-time pilot offers buyers a 72-hour try-on period for select fashion items, giving them the option to exchange purchases that don’t fit, don’t meet expectations, or even don’t smell right. Here's the best part: sellers still get paid.
Let’s break down how it works—and how you can use this to your advantage as a reseller.
How the Fashion Exchange Program Works
Eligible Items:
Women’s, men’s, and kids’ clothing listed in eligible fashion categories, priced at $100 or less, and shipped from within the United States.Try-On Period:
Buyers get 72 hours after delivery to evaluate the item for fit, condition, or smell. If it’s not a match, they can request an exchange through Mercari.Exchange Process:
Mercari will facilitate the exchange, and buyers will receive Mercari credit (not a refund) valid for 30 days.Sellers Still Get Paid:
If your item was part of the program and it’s exchanged, you’ll still receive payment as if it were a regular sale, minue applicable fees.Item Requirements:
Look for listings marked with a Fashion Exchange banner—that’s how you know it qualifies.
Important: If the purchase was part of a bundle, all items must be returned to qualify for an exchange.
Why This Matters for Resellers
This is a huge opportunity for fashion sellers to:
Attract more buyers who are hesitant to buy clothing online without trying it on
Reduce buyer risk and increase trust in your listings
Boost conversion rates on eligible listings
Still get paid, even if the item is exchanged
Tips to Maximize the Program
If you're selling fashion under $100, here’s how to make the most of Mercari’s Fashion Exchange pilot:
Focus on eligible items — Think on-trend, gently used or new fashion pieces in clean condition.
List items under $100 to ensure they qualify.
Ship quickly and from within the U.S.
Ensure your items are clean and scent-free to avoid exchange requests based on odor.
Will This Change the Way Buyers Shop?
Yes—and if it goes well, this could reshape online resale on Mercari. Giving buyers a low-risk way to shop secondhand helps bridge the gap between thrifty and safe. The exchange credit model keeps the money on the platform, which could boost repeat purchases for sellers.
When Is This Happening?
This is a pilot program running for the month of July 2025, so now’s the time to test, optimize, and see how it impacts your sales.
Final Thoughts
Mercari’s new Fashion Exchange program could be a game-changer for sellers who are quick to adapt. By listing eligible items and leaning into buyer-friendly perks, you can stand out during the pilot—and potentially set yourself up for long-term success if this program becomes permanent.
Read about the Fashion Exchange pilot program on Mercari’s website.