When it comes to running a successful reseller business, timing is everything. Whether you’re listing a cozy sweater or a breezy sundress, understanding seasonal trends—and planning ahead—can make the difference between quick sales and stale inventory. Savvy sellers start sourcing at least one season in advance and keep a close eye on holidays, events, and trends that drive buyer behavior. Think Fourth of July, back-to-school, holiday parties, and even festival season—each offers a golden opportunity to meet buyers where they are. In this post, we’ll break down how to build a seasonal strategy that keeps your closet fresh, relevant, and primed for sales year-round.