Platform Updates & Reseller Resources

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Niche vs Generalist Closet

When it comes to reselling, one of the biggest decisions you'll make is whether to build a niche closet or take a more generalist approach. A niche closet focuses on a specific category, style, or customer—like vintage denim, boho dresses, or Y2K fashion—creating a clear brand identity and attracting a loyal buyer base. A generalist closet, on the other hand, offers a wider range of styles and sizes across multiple categories, from men's hoodies to kids' shoes to women's handbags. Both strategies have their pros and cons, and in this post, we’ll explore which one might be the best fit for your goals, lifestyle, and inventory access.

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